Guido Ferrara

Guido Sergio Maria Ferrara was born in 1931 to Renato Ferrara and Teresa Lombardi in Arienzo San Felice, a village in the province of Caserta, he grew up in an environment where, along with his academic studies which he describes as “the real work”, he tried his hand at many businesses.
On coming of age, he successfully managed a cinema. His cinema was one of the most popular venues of its kind in the province, due to the fact that the film programming was determined by the customers and not by the management, as he admits himself.
He enrolled at the faculty of Mechanical Engineering, obtaining excellent results and subsequently passed the entrance exam for the Polytechnic. When he was close to finishing his degree, his innate organisational qualities and his thirst for knowledge led him to accept the role of managing the mill and pasta factory owned by his maternal grandfather, Pellegrino Lombardi.

Guido Ferrara

Guido Ferrara

He tried to combine his studies with his work, however the rigours of his position in the company forced him to make a painful choice between the two, he decided to embark on a business career.
Guido was very focused and tireless in his new role, the subsequent developments in the business brought about a more modern and diverse overview, which was in stark contrast to that of his grandfather, who was obliged to accept the choices made by his grandson, despite the fact that he was somewhat of a celebrity in the pasta industry, having patented drying and production machines from the 1930s onwards.
At the age of twenty-six, having accumulated a vast amount of experience and also due to differences with his grandfather, Guido decided to open his own factory at San Paolo Belsito in the province of Naples, where in addition to the production of pasta, he continued to carry out innovative technological research. Following detailed research, he created and distributed the method for drying pasta at very high temperatures, a technique which is currently applied by all pasta manufacturers worldwide.
At this time he also started a flower-growing business, working closely with the main Dutch producers, he was involved in the creation of varieties of tulips.
He was also very involved in local activities in his home town of San Felice during this period. He always had a great love for soccer and after insistent requests on the part of his childhood friends, Pietro Passariello and Aniello Morrone, he became the president of Polisportiva Sanfeliciana (the local sports association and football club), the football team was coached at that time by Gianni di Marzio, who would later become the Napoli manager in Serie A.
After many years of production at the Belsito plant, a new factory was opened in 1989 in Polvica di Nola, which borders his home town of San Felice.

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